Just Be Better

I’ve said this many times in previous jobs and was reminded of it again recently: Attack marketing is the death knell of a business.  If you have a superior product or service, then by all means highlight why that’s the case. But spending most of your time comparing yourself to others is just juvenile and… Continue reading Just Be Better

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Ten

Ten. It’s just a number, isn’t it? The concept of “ten” may mean a little bit, or it may mean a lot. But at the end of the day, it’s still just a number. We need to provide some context in order to evoke scale and emotion. That context can make the number “ten” significant,… Continue reading Ten

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